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If you’re a sourcing professional, you know it’s tough to find people with the right talent for the right job. Even “traditional” jobs today require new skills. What to do? Get more creative about where and how to look for talent. Across the board, sourcing strategies are becoming more diverse, more social, and more authentic.

Here’s a quick rundown of eight trends that we think are transforming the sourcing landscape—for the better. You can find out more by downloading the complete whitepaper today.

1. Great sourcing starts at the source.

The workplace today is a multigenerational one. Effective sourcing organizations are learning what it takes to make a multigenerational staff work more productively to identify and secure top talent.

2. Diversity pays.

Companies with more diverse workforces are more profitable. Period. But even the best organizations can fall prey to hidden biases. That’s why every sourcing professional needs to learn how to promote diversity and avoid hidden biases. We have some tips.

3. To find the best talent, reach across industries

Cross-industry hiring is one important way employers are finding the talent they need to fill key positions. Learn what skills to look for and how to convince hiring managers that it’s no longer what we do that sets us apart from others, but how we do it.

4. Find a new way to tell your story.

Video may have killed the radio star, but it’s invigorating how potential employees relate to an organization. Why try to describe the organizational culture of a new startup when you can create a short “day in the life” feature to demonstrate it?

5. To attract innovators, innovate.

Inspired sourcing professionals are moving beyond traditional search strategies and reaching deep to find the people who are discovery-driven and who can put ideas into action.

6. Get creative about social sourcing

A quarter of all job seekers are using social media to find jobs. As our digital footprints continue to expand, smart sourcing experts are reaching beyond LinkedIn, Facebook, and Twitter to surface potential candidates. Instagram is leading the way, with 31% of job seekers reporting they’ve found a job through that network. But there are plenty more options to consider.

7. Make your passive sourcing active

Let’s move beyond the either/or proposition that active job seekers and passive candidates are somehow intrinsically different. Does that change the calculus? Smart sourcing professionals are finding new ways to embrace people on all points of the employment lifecycle to build effective sourcing strategies.

8. Build a talent community

Good people tend to know other good people. By capturing data about the people who provide referrals, as well as the people being referred, new technology solutions like SkillSurvey Source can help you identify scores of potential job candidates and match them to openings based on key pipeline criteria.

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